Thameside Pianos
Thameside Pianos
Striking the Right Chord: Branding Thameside Pianos
Thameside Pianos provide professional piano tuning and repair services in Kent, Essex and into London. We developed a branding concept that encapsulates the brand’s commitment to quality, craftsmanship, elegance, and musical excellence.
The project’s core objective was to create a sophisticated and timeless brand identity that resonates with discerning customers who appreciate quality and artistry.
Brand Identity Development
A visual identity that combines modern design elements with traditional elegance.
The challenge was to create a clean, professional brand that highlights their craftsmanship while maintaining a timeless aesthetic. The monochrome palette symbolizes the precision, clarity, and heritage associated with their work. The ‘A’ in the word ‘PIANOS’ is a refined, minimalist representation of a grand piano, using the opened lid to create the A-line. The design is both iconic and versatile, suitable for various applications, from digital media to print. Your logo should represent your business when you’re not there to explain it, and the ‘Thameside Pianos’ logo does exactly what it says on the tin.
A bold, modern sans-serif typeface was chosen to give the brand a strong, professional presence. The exclusive use of black and white emphasizes clarity and simplicity, mirroring the precision required in piano tuning and repairs.
To ensure consistency across all touchpoints, I developed a range of branded materials, including:
- Business Cards: Designed with a luxurious finish, featuring the logo in spot-UV finish on a dark black background for high contrast, symbolising prestige and professionalism.
- Digital Stationery: A cohesive set of letterheads and email signatures, all reflecting the brand’s aesthetic, ensuring a polished and professional presentation in all communications.
- Brand Guidelines: We created a comprehensive brand guideline document to maintain brand integrity across all channels. The guidelines detail the correct usage of the logo, typography, and other brand elements, ensuring that the brand’s identity remains consistent and recognisable.
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Bar Termini
BAR TERMINI
We designed the branding for London’s prestigious coffee and cocktail bar, Bar Termini. It was created by Marco Arrigo and Tony Conigliaro, the alco-alchemist behind 69 Colebrooke Row and since Bar Termini’s opening in London along Old Compton street, it has received rave reviews from the likes of Timeout and The Evening Standard.
The sign which hangs elegantly above the outside of the bar is inspired by the Tabacchi (Tobacco) sale signs of Italy, and the rest of the branding compliments this style.
The napkins, coasters, food wraps and coffee cup design’s all follow this simplistic but bold blue look which makes the bar feel modern but also subtly hints towards its roots in Italy.
Appeared on The World’s 50 Best Bars list for three years in a row from 2016 to 2018 | 4.6 stars with 1,265 Google reviews |
A timeless
brand identity
Our branding design for Bar Termini focuses on a meticulous blend of traditional Italian elegance with a modern twist. From the typography to the color palette, it beautifully captures the essence of Italian café culture while ensuring a contemporary and inviting atmosphere. The cohesive identity created through the careful selection of materials, signage, and packaging not only enhances the customer experience but also solidifies Bar Termini’s position as a distinctive and memorable brand in the heart of London. This exemplifies the power of thoughtful design in creating a timeless brand identity.
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