Seeking StillnessBrand refresh

  • Icon redraw
  • Strapline
  • Typography
  • Colour palette
  • Brand execution

Seeking Stillness is a brand dedicated to mindfulness and self-discovery, offering treatments and experiences that cultivate inner peace. The original branding needed refinement to align more closely with its core values of simplicity, clarity, and balance.

The original logo had strong conceptual foundations but needed refinement for clarity and scalability. The updated icon simplifies the design, enhancing recognition while maintaining its meditative feel. The refined linework and balanced proportions create a mark that feels intentional and timeless.

Before & After

Colour Palette

The client wanted to keep pink as the dominant colour; however, the existing palette felt muted and lacked energy. To infuse new life into the brand, we explored vibrant shades of pink found in nature—drawing inspiration from flamingos, lotus flowers, and dragon fruit.

The result is a colour that feels both grounded and invigorating, reflecting Seeking Stillness’s essence of mindful energy and renewal.

Typography

The old typeface didn’t work with the icon and the letter spacing threw the balance off. A harmonious pairing of serif and sans-serif typefaces ensures legibility while reinforcing the brand’s serene and elegant tone.

Brand execution

With a refined identity in place, consistency across all touchpoints was key. The new branding seamlessly integrates across digital platforms, social media, print materials, and signage, ensuring a cohesive brand experience.

OLD  |  NEW

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