HOP PROJECTS
Established in 2017 and based in Folkestone’s Creative Quarter, HOP Projects CT20 is a non-profit organisation co-led by architect Nina Shen-Poblete and artist Tomas Poblete, whose mission is to bring down barriers between audience and the ‘white walls’, making contemporary art relevant and far-reaching to a wide audience, by presenting pioneering & diverse content with strong impact that counters negative gentrification.
HOP needed a logo that could seamlessly represent its diverse work across the creative industry while maintaining a strong yet adaptable identity. It had to be versatile enough to work across various applications—digital, print, signage—without overshadowing the artwork it supports.
A Flexible Identity for a Creative Hub
We developed a bold yet minimal identity that thrives in black and white, ensuring it acts as a neutral but distinctive mark across all HOP’s projects. The design reflects the fluid nature of their creative network while maintaining clarity and recognisability across multiple arms of the business, including projects, studio residencies, and market initiatives.
The final logo strikes the right balance between flexibility and impact. Whether displayed on a gallery wall, a website, or print collateral, it provides a strong foundation for HOP’s evolving creative ventures—always present, never intrusive.
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