Thameside Pianos
Striking the Right Chord: Branding Thameside Pianos
Thameside Pianos provide professional piano tuning and repair services in Kent, Essex and into London. We developed a branding concept that encapsulates the brand’s commitment to quality, craftsmanship, elegance, and musical excellence.
The project’s core objective was to create a sophisticated and timeless brand identity that resonates with discerning customers who appreciate quality and artistry.
Brand Identity Development
A visual identity that combines modern design elements with traditional elegance.
The challenge was to create a clean, professional brand that highlights their craftsmanship while maintaining a timeless aesthetic. The monochrome palette symbolizes the precision, clarity, and heritage associated with their work. The ‘A’ in the word ‘PIANOS’ is a refined, minimalist representation of a grand piano, using the opened lid to create the A-line. The design is both iconic and versatile, suitable for various applications, from digital media to print. Your logo should represent your business when you’re not there to explain it, and the ‘Thameside Pianos’ logo does exactly what it says on the tin.
A bold, modern sans-serif typeface was chosen to give the brand a strong, professional presence. The exclusive use of black and white emphasizes clarity and simplicity, mirroring the precision required in piano tuning and repairs.
To ensure consistency across all touchpoints, I developed a range of branded materials, including:
- Business Cards: Designed with a luxurious finish, featuring the logo in spot-UV finish on a dark black background for high contrast, symbolising prestige and professionalism.
- Digital Stationery: A cohesive set of letterheads and email signatures, all reflecting the brand’s aesthetic, ensuring a polished and professional presentation in all communications.
- Brand Guidelines: We created a comprehensive brand guideline document to maintain brand integrity across all channels. The guidelines detail the correct usage of the logo, typography, and other brand elements, ensuring that the brand’s identity remains consistent and recognisable.
Single page website design
The site delivers all key information in a concise, visually appealing layout, minimising distractions and guiding visitors toward taking action…
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