Rhucello
A bold, fresh, website design for a Rhubarb liqueur
Web design as bold as the spirit itself
Rhucello is a handcrafted rhubarb alcohol brand rooted in flavour, heritage, and a playful sense of sophistication. The brief was to design a website that felt premium but approachable—celebrating Rhucello’s unique offering and standing out in a saturated spirits market.
The result is a crisp, vibrant digital experience that brings Rhucello’s character to life through colour, storytelling, and a refreshing user journey.
The Rhucello website captures the essence of the product: bright, flavourful, and proudly different. It delivers a premium digital experience that feels just as handcrafted as the drink—raising a glass to good design and good taste.
Sweet, sharp, and striking
Just like the drink itself, the site needed to balance boldness with elegance. We leaned into bright whites, vibrant imagery, and a confident layout that feels fresh without losing its refined edge. The design invites users to discover the product story, explore cocktail ideas, and shop with ease.
The brand’s visual world was heavily influenced by rhubarb itself—sharp pinks, earthy greens, and naturally vibrant tones. We mirrored this energy throughout the site, combining fresh photography with playful touches that echo Rhucello’s personality.
Sweet, sharp, and striking
Just like the drink itself, the site needed to balance boldness with elegance. We leaned into bright whites, vibrant imagery, and a confident layout that feels fresh without losing its refined edge. The design invites users to discover the product story, explore cocktail ideas, and shop with ease.
The brand’s visual world was heavily influenced by rhubarb itself—sharp pinks, earthy greens, and naturally vibrant tones. We mirrored this energy throughout the site, combining fresh photography with playful touches that echo Rhucello’s personality.
Easy to findhard to forget
To help customers discover Rhucello offline, we created a clean, scrollable stockists page that lists every venue where the drink is stocked—from charming farm shops to boutique bottle stores and select bars.
The layout is simple and mobile-friendly, with each entry clearly displaying the name and location of the stockist. This no-fuss approach keeps the focus on accessibility and encourages exploration, supporting both local retail partners and curious customers keen to try Rhucello in person.
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